Bracken's Order
Bracken's Order has been named after a well-known pioneer of the Cental Otago area, Sergeant Major Hugh William Bracken.
In 1862, Bracken arrived in Arrowtown as a member of the Otago Mounted Police. Bracken had fought for the British Army's 5th Inniskilling Dragoons so was no stranger to battle, conquest and resolution. A protestant and a loyalist, his imposing frame and immense power proved priceless in the rugged, untouched wilderness of Central Otago.
He was also a clever businessman; in 1863, with founding father of Queenstown, William Rees, he established the Queen's Arms Hotel which eventually became the Eichardt’s Hotel, that rests majestically on Queenstown’s lakefront today.
The legend of Bracken’s authority, single-mindedness and attention to excellence is continued in the single-vineyard wines from Bendigo. Each vintage is boutique, limited to only 720 bottles, modestly priced and prized as excellent value for money, just as Bracken would have demanded.